Blog Tropical fruit and beverage introduced

When it comes to modern beverage trends, consumers are no longer satisfied with simple fruit drinks. They want something memorable — a drink that blends texture, taste, and creativity. That’s where Rita Blackcurrant Juice with Nata de Coco comes in. This Blackcurrant juice drink captures the deep, fruity essence of Blackcurrant and combines it with chewy, translucent nata de coco pieces — creating a fun and refreshing experience that goes beyond ordinary fruit juice.

At CIIE Shanghai 2025, Rita Food & Drink Co., Ltd proudly represents Vietnam’s vibrant beverage industry on the global stage. This year, the company brings not only its signature tropical flavors but also a strategic vision—a complete OEM/ODM playbook designed to empower international partners. With innovation, quality, and creativity at its core, Rita continues to transform Vietnam’s taste into world-class beverage solutions.

In the ever-evolving world of beverages, creativity is the secret ingredient that keeps consumers excited. Today’s drink lovers don’t just want refreshment — they crave interaction, color, and experience. That’s exactly what Rita Fruit Juice with Popping Boba delivers.

A global surge in protein shakes is reshaping F&B. Here’s how brands, retailers, and manufacturers can ride the wave—from R&D to global rollouts.

From factory floor to fandom favorite, Rita Food & Drink Co.,Ltd is scaling “bubble tea in a can” for brands worldwide—pairing real tea, popping boba innovation, and high-volume OEM capacity to capture a category that’s exploding across continents.